The joy of context

This is the kind of headline that lights up the Iron Range:

Yes, Virginia, Menards is coming
(Mesabi Daily News, Sunday, Nov. 2, 2008)

In case you’re wondering, Menards is a home improvement store. That’s a very important detail. Also, Virginia is a town on the Iron Range. Also another important detail. I’d hate to imagine what people might think if they didn’t know that.

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