UPDATE: Voting continues today through tomorrow (Dec. 1). I’ve been impressed with Locally Laid’s grassroots campaign to drive “Vote Lola” supporters to the Intuit ballot page. One of the other companies up for the competition, GoldieBlox, got some big attention and then some big blowback for its demo ad, which was cool but barely showed the product and probably violated music licensing rules. Nevertheless, you have to look at the millions of YouTube hits they got and say they’re a contender.
Here’s hoping the chickens have their day. It would be a huge accomplishment for the Minnesota social media community, hungry for success on the national stage … and local foodies, to boot. Vote!
Intuit Quick Books is buying a Super Bowl ad, which is not normally something I’d mention. But what they’re doing is giving the ad time to an actual small business, demonstrating their services. They’re holding a national online poll to determine which of four small businesses will get the unprecedented (and highly valuable) time during America’s most-watched TV event of the year.
One of the small businesses is from northern Minnesota!
Locally Laid eggs are organic, cage-free chicken ova. People like to eat eggs, and they sell them. The farm is in Wrenshall, near Duluth. They also have a clever catch phrase, “Get Locally Laid,” which is how they propelled themselves into the mix of this contest. All of their chickens are named Lola. (LOcally LAid, get it).