One of the big 2013 success stories in northern Minnesota’s Iron Range has been Magnetation. The scram mining operation is hiring workers and turning over old mine dumps to extract iron with new technology.

But, importantly, Magnetation’s recent holiday video shows that iron concentrate isn’t the only product Magnetation produces. Why, look, they’re helping out Santa Claus, too:

Your move, Cliffs Natural Resources and/or U.S. Steel.