‘Overburden’ tour plows through weekend snow

Thanks to everyone who came out to my final 2008 book signing for “Overburden: Modern Life on the Iron Range” at the Village Bookstore in Grand Rapids today. We’re in the midst of a modest but notable winter weather event in northern Minnesota, so it was no easy task getting to the mall or home afterward. Despite being a few minutes late, everything worked out great. Most people who stopped by appeared to be desperately seeking last minute Christmas gifts, so if you receive “Overburden” and wonder why, well, just know that your relatives were between a rock and a hard place and I was the friendly guy sitting at a nearby table.

This “book signing” business takes some getting used to. Unlike “readings” or “lectures” where people show up at a prescribed time to hear you spew your whatnot and then buy your book, signings occur in a big open area filled with people who likely will never read, much less buy your book. Today, I learned some things about “the biz” and about myself.

  • I learned my new low when I said the following: “It’s not history, it’s histotainment.”
  • I was getting laughs (but not sales) making jokes about my book being the perfect holiday gift for any human being currently alive. Then these nice folks walked into the mall and looked at me curiously. “Get all your shopping done at once,” I joked! They said nothing and then walked into the Chinese buffet across the way. Oh. They’re there for food. I have no food.
  • I got into a long-winded explanation of the book with a lady who then asked me if I had ever read Patrick McManus. I hadn’t. She then went into the store, got a McManus book and showed it to me. “These are the books my son reads. You should read them too.” Sale: Fail!
  • No fooling, people in northern Minnesota really dig game warden books. All “regional” books are judged in comparison to game warden books like Tom Chapin’s “Poachers Caught.” It’s all got me seriously considering taking up poaching. Not just “my family is hungry” poaching, but blatant “I hate animals and the government” poaching. That will move some books!
  • People responded well when I said the line “I am a fifth generation Iron Ranger, the first generation to never work in a mine.” Most others lines led to blank stares, especially when I said that I worked in Hibbing.
  • A whole lot of the people who walk in and out of book stores have unpublished novels they would like to shop around. None of them want to buy books.

Anyway, I appreciate all those who talked to me at the table. The “Overburden” tour continues in the new year with a freshly confirmed Twin Cities TV interview. Stay tuned!

Comments

  1. Hi Aaron,
    I’m writing this for Jim who is running late trying to make it on time to his last book signing at Fitgers. We both laughed while reading your last book signing story. Just to make you feel better, he wanted to share a similar experience. At a recent book signing event at Barnes and Noble, he observed a woman who approached his table. She never spoke to him when he greeted her and made no attempt at eye contact. She just picked up one of his books off the table right in front of him, stood there reading the book for about five minutes, laughed out loud periodically while reading and then put the book down and walked away…never buying the book. Ouch! Hang in there. Your book seems to be doing quite well despite your experiences.
    Voula Heffernan (for Jim)

  2. Aaron,

    Just bought my third copy of your book (at Woodwards in Virginia), so now all THREE of my daughters (ages 23, 19 and 18)can have a copy for Christmas.

    Thank you!

    Jean

  3. Voula + Jim: Thanks! I know Jim has many similar stories. It’s hard for writer types to switch over to sales; they are such different skills.

    And Jean: Thanks so much! I hope they enjoy the books! I enjoyed having Kelsey in class this semester and hope you have a wonderful holiday season.

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