This might be for strung out political junkies like me more so than “normal human beings,” but check out this story about Barack Obama’s unprecedented use of branding and design in his campaign. A graphic designer tells an interviewer how Obama’s font-choice represents a much larger future trend in political branding. Yes, it’s a story about fonts. And more. But it starts out about fonts. Someone get me into rehab. We aren’t even out of the primaries yet.
What does [Obama’s disciplined top-to-bottom use of graphic design] say about his campaign?
My feeling, in my own narrow sphere as a professional graphic designer, echoes a little bit what Frank Rich wrote in his column on Sunday, where he was talking about Hillary Clinton’s argument that Obama doesn’t have the experience to run the country properly, and how you only needed to look at how her own campaign has been managed to see the flaw in that argument. I sort of see the same thing. I’m not sure that the commander-in-chief proves his mettle by getting everyone at his rallies to set their signs in the same typeface, but as someone who knows how hard that is, I’m very impressed.
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