Show me the money … in fractions of pennies over the fullness of time

The problem with the new media is that very, very few people can make a living in it. Blogging is popular, diverse and exciting; but utterly unprofitable. I do this blog because A) I am an obsessive news geek addicted to information and politics; B) It soothes my insatiable ego; and C) I justify the whole endeavor as a promotional opportunity for my book (“Overburden: Modern Life on the Iron Range,” available now and receiving fine notices).

John Reinan discusses the challenge of making money with an information blog over at MinnPost. In short, blogs are great but bloggers will remain poor unless they take payola or otherwise whore themselves. Lastly, the whole system will collapse in on itself and, by 2019, people will be begging for evening newspapers again. (That’s last part is not from Reinan’s column, but rather the inner thoughts of a medium-sized city newspaper executive).

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