Ely launches 2016 Olympics bid!

The Minnesota “Must See” on this April Fools Day is the launching of the Ely 2016 Summer Olympics Bid.

The “press conference” is an especially worthwhile click.

On a side note, this is some very clever marketing done by the people up in Ely. It’s attention-getting and creative while showcasing what’s great about the Iron Range region. But it importantly acknowledges the sometimes amusing aspects of our northern culture that stand out to visitors. We get nowhere by selling a false picture of our region. Rather we need to sell the “Iron Range experience” as it is, and as it can be enjoyed.

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